Fast-casual rotisserie chain looks to boost holiday-time business
Boston Market expanded a variety of meal options for the 2020 holiday season. Whole Roasted Turkey, Spiral-Sliced Ham and Rotisserie Prime Rib make up the Heat & Serve meals collection. These come with sides, appetizers and pies, serving four to 12 people at about $10 per person. The 300-unit fast-casual restaurant chain also expanded catering, in-restaurant a-la-carte and home-delivery options, as well.
Customers can order a-la-carte options from December 14 and January 1, except for Christmas Day. For in-store pickup, entrees, sides and pies are available for ordering December 14 and January 1. They come fully-cooked and chilled.
Randy Miller, Boston Market president, commented, “We pride ourselves on serving up hassle-free meal solutions that allow our guests more time to sit back and unwind, because who doesn’t need a little extra rest and relaxation this year?”
As a home delivery option, these can be shipped to homes via orders on bostonmarket.com. Regarding the eight Boston Market pre-cooked holiday meals, entrees, sides or dessert choices, customers who order by December 17 can guarantee delivery by Christmas Day.
Boston Market is also expanding its catering options with buffet-style and plated-meal selections. On Christmas Day, guests can enjoy a holiday entree for $13.99. Choices include boneless ham, sliced roasted turkey breast and half signature rotisserie chicken, which come with two sides, a dinner roll and a slice of apple or pumpkin pie.
The rotisserie chain came under new ownership with its acquisition by Engage Brands, which is controlled by the Rohan Group of Companies. Both Boston Market and Corner Bakery are part of Rohan Group’s growing portfolio.
Photo credit: Boston Market (featured preview image)
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