Inspire Brands finalizes Dunkin’ Brands acquisition

Dunkin’, Baskin-Robbins integration into Inspire portfolio begins

Inspire Brands, the parent of Arby’s and Sonic, finalized Dunkin’ Brands’ acquisition. The $11.3B purchase of Dunkin’ and Baskin-Robbins, with $26B in annual systemwide sales and 32,000 restaurants, puts two iconic brands into the hands of a multi-concept franchisor with limited- and full-service segment expertise.

Dunkin’ integration to unleash growth

Dunkin’ Brands’ chains will integrate into Inspire Brands, a growing restaurant company—one that already owns and franchises the Arby’s, Buffalo Wild Wings, Jimmy John’s, Rusty Taco, and Sonic concepts. Post-acquisition, Inspire Brands will bring to bear its shared services platform, benefiting both of the newly-acquired chains.

In addition, Dunkin’ and Baskin-Robbins will benefit their new parent by bringing a talented management team, a “strong franchise network, large and loyal customer base, scaled international platform, as well as a robust consumer packaged goods licensing capability,” according to an announcement.

The acquisition could unleash tremendous growth for Inspire’s existing portfolio abroad through international franchising and licensing.

Meanwhile, the Dunkin’ and Baskin-Robbins concepts will tap tremendous resources through Atlanta-based Inspire’s management and support center teams. The coffee and dessert brands are sure to spur Inspire’s multi-concept franchisees to dive into a daypart in which they do not currently operate or overlap; conversely Dunkin’ franchisees will see new opportunities. but Inspire’s franchise partners are expected to benefit the most.

“This is an incredible moment in our journey as a company,” said Paul Brown, co-founder and chief executive of Inspire. “I want to thank all our team members, franchisees and suppliers whose hard work helped make this possible.”


Inspire taps Dunkin’ executives to lead brands

Dave Hoffmann, who is the former chief executive of Dunkin’ Brands, will serve as a senior advisor to ensure the successful integration of the brands into Inspire Brands’ portfolio He will report to Brown.

[Related article: Inspire Brands makes bid for Dunkin’ Brands for $11.3B]

Two Dunkin’ leaders will join the Inspire Executive Team. Scott Murphy and Jason Maceda. Murphy, the former president of Dunkin’ Americas, will ascend to the role of head of the Inspire Beverage-Snack Category and president of Dunkin’, also reporting to Brown. Maceda, formerly SVP, Baskin-Robbins US and Canada, will take the role of president of Baskin-Robbins and report to Murphy.

No details on any headcount reduction in the Dunkin’ Brands Canton, Mass. headquarters were included with the announcement.


Inspire Brands is controlled by Roark Capital, a private equity firm specializing in the retail and restaurant industry with $19B in investment under management.

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