Agreement with Rocas will see build-out of new units in Miami, Broward areas
Capriotti’s new deal to expand in Greater Miami with the principals of Reveille Hospitality a development and design consultancy, will include ghost kitchens and brick-and-mortar locations. A total of 12 new units will mix the traditional with the new over the next decade. The agreement with franchise partners Marco Roca Sr. and Marco Roca Jr., the father-and-son leadership team of Reveille, will bring its first two Capriotti’s shops to the Miami and Broward areas.
Roca Sr. has the experience of 1,500 hotel deals in his 40-year career in the hospitality industry. In the past, he has worked as chief development officer for both the Hard Rock Hotels and Caesars Entertainment organizations.
Meanwhile, Roca Jr. brings an extensive knowledge of the Southeast Florida real estate scene and financing real estate deals.
The Capriotti’s-Reveille Hospitality partnership may eventually grow to 30 locations in Southeast Florida by 2030, according to an announcement.
“Miami is quickly growing into a global gateway, and we believe it’s the perfect match for Capriotti’s sophisticated yet affordable sandwiches and menu,” said Roca Sr.
The deal follows recent Capriotti’s initiatives, including new menu rollouts like Impossible Cheesesteak and Wagyu Beef. The use of ghost kitchens in its franchising program will further help Capriotti’s attract new partners, who will more easily penetrate urban markets through third-party delivery.
Peter Juvelis and Rubi Macias will join the Reveille partners as they expand the Capriotti’s brand. In Fort Lauderdale, Juvelis owned the concept Taco Bar until he exited the business. Macias most recently worked at the Four Seasons Surfside, where she earned an award for excellence as a manager at Le Sirenuse.
Photo credit: Capriotti’s (featured preview image)
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