Taziki’s undergoes brand refresh as it diversifies menu, expands ordering
New menu items, meal options position chain for growth
Taziki’s Mediterranean Cafe announced a new logo and brand refresh as it prepares for growth in 2021. The fast-casual restaurant chain will revamp the logo to a “deeper blue hue,” representing its coastal Mediterranean brand. New packaging and team member uniforms will reflect the changes in design.
“In the second half of 2020, we doubled-down on our investments to support a safe dine-in experience and more convenient omnichannel experiences,” said Dan Simpson, chief executive of Taziki’s Mediterranean Cafe.
Through online ordering and its app, Taziki’s noted it had continued to operate safely and with perseverance. New ordering capabilities in January will deliver ease to its customers who are ordering delivery. A new picture-based menu and platform at tazikis.com will help guide its guests through seamless ordering.
Partnerships with the American Lamb Board and The Dairy Alliance this year put the spotlight on Taziki’s Char-Grilled Lamb Chop and a new 3-Cheese Macaroni and Cheese offering, respectively. The year 2020 also saw the fast-casual chain provide more meal options, including family meals, box-lunch catering and side sizes.
Added Simpson, “Our focus begins far before the food arrives at our restaurants; when choosing all sources for our food, Taziki’s searches for the best partners with excellent practices.”
For the holidays, Taziki’s launched an appetizer bundle that includes a pint each of Taziki’s Hummus, Taziki Dip with Greek yogurt, Taziki’s Spicy Pimento Cheese, and Taziki’s Whipped Feta.
Photo credit: Taziki’s Mediterranean Cafe (featured preview image)
About the publisher of this restaurant news site.