Einstein Bros Bagels offers free egg sandwich of choice on National Bagel Day

Customers who make order-ahead purchase on app eligible

Einstein Bros Bagels launched a promotion for a free Bacon, Egg & Cheese sandwich, or an egg sandwich of choice, with any order-ahead purchase on the mobile app. The bagel chain will extend the offer on National Bagel Day 2021, which falls on January 15, through the end of the month.

Customers can choose from 11 flavor combinations of egg sandwiches at Einstein Bros Bagels. The company released a list of popular sandwiches in a statement. These are the descriptions as provided by Lakewood, Colo.-based Einstein Bros:

  • The Farmhouse: a complete breakfast that is fully loaded with perfectly seasoned fresh-cracked eggs, crispy, thick-cut bacon, a layer of smoked ham and gooey cheddar cheese. It’s finished with a creamy country pepper schmear, our version of country gravy, on a fresh-baked Cheesy Hash Brown Gourmet Bagel
  • The Chorizo Sunrise packed with flavor and spice, it’s stacked with savory chorizo sausage, velvety avocado, melty cheddar cheese, fresh-cracked eggs and spicy jalapeño salsa shmear, sandwiched between a fresh-baked Green Chile Gourmet Bagel
  • The All-Nighter: the ultimate breakfast cure to your late nights with the perfect combination of fresh-cracked eggs, thick-cut bacon, ooey gooey American cheese and creamy jalapeño garlic aioli, all on a fresh-baked Cheesy Hash Brown Gourmet Bagel

The 700-unit bagel-shop chain, which is part of JAB-controlled Coffee & Bagel Brands, noted that licensed stores will not participate in the offer. Typically, these include locations in colleges, airports, hotels, and hospitals.

A 2020 study by mobile-app provider Rakuten Ready suggests QSRs can increase revenue 15 to 20 percent with implementation of in-store and drive-thru order-ahead. Einstein Bros Bagels’ use of the promotion to increase mobile order-ahead is a smart and timely move as consumers look for the convenience and efficiency of order-ahead.


Photo credit: Einstein Bros. Bagels (featured preview image)

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