Chipotle debuts Shawn Mendes Bowl, Wonder Grants, raises funds for SMF
Chipotle will donate $1 to SMF for each of performer’s bowl sold
Chipotle Mexican Grill debuted the Shawn Mendes Bowl to raise funds for changemakers through the performer’s foundation. The Mexican-style fast-casual chain partnered with the Shawn Mendes Foundation (SMF) to also introduce Wonder Grants, a program that supports young people involved in sustainability projects.
Newport Beach, Calif.-based Chipotle will donate $1 to the foundation for every Shawn Mendes Bowl sold. Restaurants prepare the featured bowl with Cilantro-Lime Cauliflower Rice, black beans, chicken, roasted chili-corn salsa, romaine lettuce, and guacamole.
Fundraising for SMF and today’s young changemakers
The Shawn Mendes Bowl becomes the first philanthropic entree on the fast casual’s menu. Through the debut of Wonder Grants, Chipotle and Mendes are helping young changemakers in music, film, activism, education, science, environment, and technology with resources that they may otherwise not be able to access on their own.
Mendes’ foundation is powering today’s youth to take up issues they are passionate about. It has partnered with multiple organizations, including Pencils of Promise, VH1 Saves the Music, the Ryan Seacrest Foundation, the TJ Martell Foundation, Global Citizen, Global Changemakers, and Fridays for Future. Recently, with the help of Forest Ontario, SMF helped plant seven acres of trees around Ontario.
Shawn Mendes Bowl Foodprint
Chipotle also expanded the Real Foodprint feature on its app so that customers can view the cumulative potential impact of all their Chipotle orders, as compared to orders using conventional ingredients, through a new dashboard using their order history. It is tracked along five key metrics.
The Real Foodprint for the Shawn Mendes Bowl is 1.4 grams in Less Carbon in the Atmosphere; 1.7 Gallons of Water Saved; 1.8 SQF Improved Soil Health; 1 SQF Organic Land Supported; and 43.3 milligrams of Antibiotics Avoided.
The $1 donation to SMF promotion started January 14, 2021 and ends January 28, 2021, for orders on the Chipotle app in the chain’s US and Canada markets.
Photo credit: sweetgreen (featured preview image)
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