sweetgreen introduces Crispy Chicken Salad Bowl, sweetgreenshake challenge
Valkyrae, Ally Love, Harper Watters join sweetgreen in promoting new salad
Healthy, sustainable food chain sweetgreen launched a new Crispy Chicken Salad Bowl, featuring a double serving of sustainable crispy rice (for crunch), coupled with romaine lettuce, baby spinach, blackened chicken, raw carrots, shredded cabbage, tomatoes, chopped local pickles, and remoulade dressing.
Crispy Chicken is having a moment, whether it’s in a taco or helping improve the consistency of fried chicken sandwiches that are popping up in the limited-service segment. With the new, salad menu addition, sweetgreen is tapping that momentum while also putting the spotlight on its crunchy, crispy rice.
Influencer promotion, Tik Tok #sweetgreenshake
To promote the sweetgreen Crispy Chicken Salad Bowl, the restaurant chain is tapping the popularity of influencers to elevate the prominence of its new salad. As part of a progression, new custom salads, will debut including YouTuber and top streamer Valkyrae’s Extra Crispy Custom. Peloton instructor and TEDx speaker Ally Love’s Go Avo Custom will follow January 18, and Houston Ballet soloist Harper Watters’ No Picks Pls Custom will debut January 21.
“We’re excited to launch our newest salad that spotlights the versatility of this ingredient, and delivers craveable, indulgent flavors to our guests in a dish they can still feel good eating,”said Nicolas Jammet, co-founder and chief concept officer of sweetgreen.
The Los Angeles-based fast casual also created a contest on the popular Tik Tok app to draw in fan creatives looking to express their enjoyment of the new, Crispy Chicken Salad Bowl. Users can create their best chicken dance or performance to win a year of free sweetgreen when using the hashtag #sweetgreenshake.
Photo credit: Culver’s Franchising System (featured preview image)
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