Talented franchise executive credited with accelerated growth of portfolio
Tropical Smoothie Cafe promoted Cheryl Fletcher to chief development officer. The promotion further recognizes her leadership within the fast-casual smoothie and healthy-food chain’s executive team. Previously as SVP, franchise development, Fletcher had continued to accelerate the growth of the Tropical Smoothie Cafe portfolio.
In 2017, she arrived at the fast-casual chain, serving as vice president of franchise development strategy. From that point forward, Atlanta-based Tropical Smoothie Cafe signed 750 franchise agreements, negotiated more than 500 leases and opened 380 new units.
During her time as SVP, franchise development, Fletcher has overseen and driven the Real Estate Management and Real Estate Analytics teams, the Franchise Sales and Recruiting department, in addition to the Design and Construction group.
Charles Watson, chief executive of Tropical Smoothie Cafe, commented, “Our franchise development strategy and growth has thrived under her leadership; especially through the challenges of the past year. She is one of the primary reasons we have 600 new cafes in our opening pipeline and are on track to reach more than 1,000 operating locations in 2021.”
Prior to joining Tropical Smoothie, Fletcher worked at Popeyes, leading franchise development and strategic planning during a 17-year tenure there.
“…Cheryl is the type of leader and teammate who brings out the best in everyone around her and we’re proud to have her as an integral part of our team,” added Watson.
Photo credit: Tropical Smoothie Cafe (featured preview image)
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