Quick-service chain promotes Honey Mango Crispy Jumbo Shrimp with free offers, new CRYS*P song
Del Taco Restaurants rolled out limited-time Honey Mango Crispy Jumbo Shrimp and Crispy Fish selections. As part of new offers for the Lenten season, the Mexican-style, quick-service chain introduced a Honey Mango Crispy Jumbo Shrimp Taco, priced at 2 for $5; and rolled out a Crispy Jumbo Shrimp Taco and Crispy Jumbo Shrimp Burrito.
Del Taco Lenten Season menu
The Honey Mango Crispy Jumbo Shrimp Taco features honey mango sauce, crunchy shredded cabbage, handmade pico de gallo, which are wrapped in a flour tortilla and served with a lime wedge. For the Crispy Jumbo Shrimp Taco, priced at 2 for $5, Del Taco teams combine the shrimp with a savory secret sauce, shredded cabbage, handmade pico de gallo, then wrap them in a flour tortilla, served with a lime wedge.
The Crispy Jumbo Shrimp Burrito features cilantro lime rice, crunchy shredded cabbage, savory secret sauce, handmade pico de gallo, wrapped in a flour tortilla.
Del Taco also launched these additional selections:
- Beer Battered Crispy Fish Taco, priced at 2 for $4 – a wild caught Alaska Pollock fillet is tossed in a crispy beer batter, topped with crunchy shredded cabbage, a savory secret sauce, handmade pico de gallo, and wrapped in two corn tortillas and served with a lime wedge.
- New Epic Crispy Fish & Guac Burrito: Del Taco batters a Alaska Pollock until crispy, then adds a romaine and iceberg lettuce blend, housemade guacamole, diced tomatoes, crispy tortilla strips, and creamy avocado Caesar dressing, then wraps the ingredients in a large flour tortilla.
Promotion with CRYS*P, the Boyz
To promote the Lenten Season offerings, Del Taco enlisted its boy band once again—CRYS*P and the BOYZ. A new song celebrating the Shrimp Tacos, “Taco, Taco, Taco,” was released on social media channels.
“Now that we’re adding our hit Honey Mango sauce as one of the Crispy Jumbo Shrimp flavor options, the taste is even more incredible, and we can’t wait for our customers to try it out,” said Tim Hackbardt, Del Taco chief marketing officer. “We also wanted to bring together another fan-favorite combination with our new Epic Crispy Fish & Guac Burrito.”
Free offers to promote Crispy Jumbo Shrimp, Epic Crispy Shrimp selections
Del Taco is promoting the limited-time selections with free offers:
- Customers can enjoy a free Classic or Honey Mango Crispy Jumbo Shrimp Taco with a $3 purchase from 2/11/2021 through 2/12/2021
- Guests who purchase an Epic Crispy Fish & Guac Burrito can get a free small drink. The offer is valid from 2/17/2021 to 2/19/2021.
- Del Taco will extend a buy one, get one free (BOGO) offer for the Crispy Jumbo Shrimp Burrito from 2/24/2021 to 2/26/2021.
Prices and participation across the Lake Forest, Calif.-based QSR’s system will vary. Del Taco operates and franchises 600 units nationwide.
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