US Foods will rebrand its Smart Foodservice Warehouse Stores as US Foods Chef’Stores. The rebrand of 72 Smart Foodservice Warehouse units, which US Foods, acquired last April, will consist of new signage, marketing collateral, employee uniforms and other key branding elements.
Also as part of the Smart Foodservice Warehouse integration, these 72 stores, which are located in the US Northwest Region, will also feature US Foods Exclusive Brands in the near future, diversifying the store’s product portfolio.
The rebranding initiative comes as two new Chef’Stores arrive. On March 1, Chef Stores will open in Myrtle Beach, South Carolina and Clarkston, Washington.
“Smart Foodservice Warehouse Stores and US Foods share a commitment to providing best-in-class service to our broad customer base which includes restaurant operators and foodservice professionals,” said Derek Jones, president, US Foods Chef’Store. “We are excited about the additional benefits this will offer our loyal customers.”
For US Foods, the acquisition was an attractive one in the trending cash-and-carry foodservice channel, which represents a market size of $17B, growing at a 4 percent to 5 percent clip
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