Skip to content

Burger King prepares for launch of new BK Chicken Sandwich

New sandwich likely to mirror attributes of chicken sandwich from Popeyes

Burger King announced that it would roll out a hand-breaded chicken sandwich this year. Its menu development team has been working on the menu addition since 2019, according to the Miami-based burger chain.

The sandwich is currently in test and would replace the Crispy Chicken Sandwich.


BK Chicken Sandwich ingredients

The nationwide rollout of a BK Chicken Sandwich should come to fruition soon, and Burger King will offer it in two variations: original or spicy. The 18,800-unit QSR is looking for the perfect combination of crispy on the outside and juiciness on the inside. Most likely, the BK chicken sandwich will come on a toasted potato bun with deli pickles and a savory sauce.

But, the secret ingredient to success might not be the savory sauce, suggested Ellie Doty, chief marketing officer at Burger King North America.

“What if hand-breading were to chicken what flame-grilling is to burgers?” noted Doty. “That’s been our guiding filter to bring a delicious chicken sandwich to guests in a way only BK can. We’ll take the time to get it right and our guests will definitely taste the difference.”

A reformulated chicken sandwich would go a long way toward elevating its chicken offerings.


Of course, Burger King can learn from and borrow a lot from its sister chain, Popeyes, which scored a big hit with a limited-time release and subsequent, permanent menu placement of its chicken sandwich in 2019.

Photo credit: Louis Hansel (featured preview image)

About the publisher of this restaurant news site.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.