Burger King prepares for launch of new BK Chicken Sandwich
New sandwich likely to mirror attributes of chicken sandwich from Popeyes
Burger King announced that it would roll out a hand-breaded chicken sandwich this year. Its menu development team has been working on the menu addition since 2019, according to the Miami-based burger chain.
The sandwich is currently in test and would replace the Crispy Chicken Sandwich.
BK Chicken Sandwich ingredients
The nationwide rollout of a BK Chicken Sandwich should come to fruition soon, and Burger King will offer it in two variations: original or spicy. The 18,800-unit QSR is looking for the perfect combination of crispy on the outside and juiciness on the inside. Most likely, the BK chicken sandwich will come on a toasted potato bun with deli pickles and a savory sauce.
But, the secret ingredient to success might not be the savory sauce, suggested Ellie Doty, chief marketing officer at Burger King North America.
“What if hand-breading were to chicken what flame-grilling is to burgers?” noted Doty. “That’s been our guiding filter to bring a delicious chicken sandwich to guests in a way only BK can. We’ll take the time to get it right and our guests will definitely taste the difference.”
A reformulated chicken sandwich would go a long way toward elevating its chicken offerings.
Of course, Burger King can learn from and borrow a lot from its sister chain, Popeyes, which scored a big hit with a limited-time release and subsequent, permanent menu placement of its chicken sandwich in 2019.
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