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Quick-serve chains up their seafood game for Lent

QSRs offer a premium catch to boost the top line

Quick-serve restaurants upped their seafood game in advance of Lent. This year, with the pandemic ongoing, multi-unit operators are catching the opportunity to address seasonal dietary needs while they reel in opportunities to boost sales.

Fuzzy’s Taco introduced a Shrimpico Taco, with its customer-popular queso, shrimp teumpura-style or grilled, corn pico, garlic sauce and feta, with a sprinkle of fuzzy dust on a flour tortilla.

Popeyes debuted a new Cajun Flounder Sandwich, featuring a fried filet, with pickles and tartar sauce, served atop a buttery toasted brioche bun.

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Several other QSRs are also promoting special seafood favorites, including Del Taco, Bojangles, White Castle, Captain D’s, and Long John Silver’s.

Del Taco rolled out a Honey Mango Shrimp Taco and added Crispy Fish as part of its Lenten Season offering.

Bojangles returned its Bojangler, a limited-time fish sandwich. The flaky, wild-caught Alaskan Pollock filet is prepared with a light touch of Bo’s Famous Seasoning, then topped with a slice of American cheese and tartar sauce, nestled between two buns.

Seafood chains are also emphasizing dishes from the sea and value-centric menu items. Customers observing Lent may have these restaurant chains high on their radar, but emphasizing value-based offerings can create a winning hand.

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Captain D’s Southern-Style Fish Tenders rolled out for a limited time at its restaurants as part of a Lent promotion. Customers can combine the Fish Tenders with Butterfly Shrimp via a six-piece add-on. The limited-time menu offers will be available through April 25.

In addition to these featured items, Captain D’s is also promoting a 12-Piece Butterfly Shrimp and an Ultimate Seafood Platter. And White Castle brought back a Seafood Cake Slider and Shrimp Nibblers.

Long John Silver’s $5.99 Fish & Shrimp Combo and $10 Sea-Shares deals are helping promote the shrimp offerings during Lenten season. Special value deals, a Family Feast and free delivery will help the seafood QSR attract customers.

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