Rego Restaurant Group reimagines design, layout, menu experience of fast-casual chain
The parent and owner of Quiznos unveiled a new store concept for the sandwich chain, reimagining the logo, elements of the menu and layout. Rego Restaurant Group is readying the fast-casual brand for an expanded and more versatile menu with the addition of flat top grills and fryers, among other incremental equipment.
The move follows a data-driven analysis conducted with growth consultancy Prophet. The Quiznos redesign will address consumer preferences “for differentiated flavors, a desire to explore new tastes, group dining occasions, and a drive-thru experience geared towards convenience and speed,” said the Denver-based restaurant group in a statement.
A new menu, with new flavor combinations and new menu categories, will arrive in 2021 The additional equipment installed in the new and revamped stores will help grow dayparts beyond lunch. Rego indicated several prototype stores will open this year after a discussion with franchisees late last year. A second wave of adoption will come in the form of remodels to retrofit existing stores.
“If innovation had a flavor profile, it would be a Quiznos sandwich,” said Mark Lohmann, Rego Restaurant Group president. “We’ve got some fun surprises up our sleeves in the new menu buildout that will deliver on the new strategic positioning in which we have invested.”
Together with Austin-based Prophet, the sandwich chain conducted a deep dive into extensive consumer insights and tested the new design with consumers before moving the prototype forward. The analysis also took COVID-related consumer shifts into consideration.
Tim Casey, chief executive of Rego Restaurant Group, commented, “Our franchisees’ economic model is a priority, and we are making sure that this remodel delivers on that.”
A new logo more clearly represents the new premium sub-sandwich offerings. Mid-year, Quiznos will launch a revamped quiznos.com and a new loyalty program, Toasty Points.
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