Fast casual brings customizable entree to menu outside of test for first time
Chipotle Mexican Grill will launch its much-anticipated Hand-Crafted Quesadilla, which is part of the digital-only menu, at restaurants in the US and Canada. A year in the making, the new menu item is customizable, available on the Chipotle app and Chipotle website, beginning March 11.
Hand-Crafted Quesadilla preparation
The fast-casual’s restaurants prepare the Quesadillas with Monterey Jack Cheese and Responsibly-Raised Chicken, Steak, Carnitas, Barbacoa, Sofritas, or Fajita Veggies. They then press them in a new custom oven Chipotle is using in the Digital Kitchen. Finally, the Quesadillas are cut into pieces and served with three salsas or sides, which include fresh tomato salsa, sour cream, or hand-mashed guac for an upcharge.
Customers receive the orders in packaging that Chipotle says is 100% compostable.
“The Hand-Crafted Quesadilla brings so many new possibilities to our menu, and fans will love exploring fresh flavor combinations through its sides and salsa options,” said Chris Brandt, chief marketing officer.
$0 Delivery fee, testing process
The Quesadillas had been in test in Cleveland and Indianapolis last summer via digital ordering only. Chipotle calls its product testing system a stage-gate process.
To promote the digital-only Hand-Crafted Quesadillas, Chipotle will offer a $0 delivery fee for orders made on Chipotle.com or the app from March 11 to March 21, 2021.
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