Red Robin announces three virtual restaurant brands that will grow off-premises business
Casual-dining chain will also expand partnership with Donatos Pizza
Red Robin Gourmet Burgers and Brews introduced three new delivery-only brands, pumping up the volume on its off-premises business. The Wing Dept, Fresh Set and Chicken Sammy’s will help Red Robin restaurants connect with additional customers on third-party delivery platforms.
The Wing Dept features a variety of wings and sides, while the Fresh Set virtual brand offers salads, wraps and sandwiches. Chicken Sammy’s provides a menu of tasty chicken sandwiches, chicken tenders and homemade kettle chips.
The launch of the virtual restaurant brands follow a move in 2018 in which Red Robin began offering Donatos Pizza at select locations. The Donatos-serving locations are listed in third-party apps. Based on the performance of the pizza offering, Red Robin executives will expand the Donatos partnership by adding another 120 locations.
“We plan to continue to invest in these new virtual brands and will be introducing new craveable menu items for each brand soon,” said Paul Murphy, Red Robin president and chief executive.
Red Robin’s delivery-only concepts will offer a mix of Red Robin menu items and virtual-brand-specific offerings. According to Murphy, the Wing Dept, Fresh Set and Chicken Sammy’s tested well prior to the nationwide launch.
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