Popeyes plans big development in Mexico with JK Capital
Investor-business developer group to help land Popeyes in Mexico City in 2021
Popeyes will expand within Mexico thanks to a development agreement with JK Capital. The move will help the quick-service chicken chain grow beyond its presence in Guadalajara to other markets in the North American country, including Mexico City.
According to Sami Siddiqui, president of Popeyes, Americas, the brand’s popularity in Spain, Switzerland, China, Brazil, and the Philippines paves the foundation for continued growth and builds confidence that the QSR will be successful in Mexico.
He added, “This announcement highlights our commitment to bringing our famous Louisiana-style chicken to guests all over the world, specifically Mexico, which is one of the most vibrant QSR markets today.”
Executives expect the signature Popeyes Chicken Sandwich will experience the same momentum and appeal in Mexico as it has in the United States.
The partnership with JK Capital will unlock local vendor and purveyor relationships in Mexico. The group of tenured investors and business development executives at JK Capital plan to create billions in equity value in the country, with a focus on retail and QSR. Through the Popeyes-JK Capital agreement, hundreds of Popeyes’ restaurants will be developed in upcoming years.
The first new restaurants in Mexico City will open later this year, noted Manuel Rodrigues, general manager of Popeyes, Latin America & Caribbean.
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