Franchise agreement with Jubilant Foodworks brings chicken QSR chain to four Southeast Asian countries
Popeyes brokered a deal to bring the chicken QSR brand to India, Bangladesh, Nepal and Bhutan, working with master developer Jubilant Foodworks Limited (JFL). Through the agreement, hundreds of restaurants will open in these Southeast Asian countries over the coming years. Currently, Popeyes operates and franchises 3,400 restaurants in more than 25 countries globally.
JFL is one of the largest foodservice companies in India. It also holds master franchise rights for Domino’s Pizza and Dunkin’ Donuts there. In addition, JFL operates Hong’s Kitchen, Chef Boss and Ekdum! in the Southeast Asian subcontinent.
“We are happy to announce the signing of a multi-country agreement to acquire the exclusive rights to operate and sub-license the iconic Popeyes brand in India and neighboring countries (Bangladesh, Nepal and Bhutan), said Shyam S. Bhartia, chairman and Hari S. Bhartia, co-chairman, Jubilant Foodworks Limited.
As a protein, chicken is one of the largest and fastest growing categories in India, they added, and indicated they expects this trend to continue and accelerate.
The JFL development agreement follows a recent deal to expand the Popeyes brand in Mexico with JK Capital.
The Bhartias said, “Popeyes will be an exciting addition to the JFL portfolio and is expected to become one of the key drivers of growth for us in the coming years.”
The United Kingdom is the next target for Popeyes, a concept owned by Restaurant Brands International, with executives anticipating to enter the country in the next few years.
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