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Sonic Drive-In introduces sweet and savory Bacon Jam Cheeseburger

Digital promotion gives customers a chance for half-price trial

Sonic Drive-In rolled out a new Bacon Jam Cheeseburger, promoting it with a digital, half-price deal. The new item comes with a quarter-pound, pure-beef patty, topped with American cheese, crispy bacon and a sweet and savory bacon onion jam, finished with mayo and mustard on a toasted brioche bun.

The Sonic Bacon Jam Cheeseburger is priced at $4.99, excluding tax. Online or on the Sonic app, customers can use a reward for half-price off at select locations.

[Related article: Sonic features Oreo Big Scoop Cookie Dough Sundae, Blast]

Scott Uehlein, vice president of product innovation and development, commented, “As the star of the show, our new bacon onion jam is a magical culmination of flavors with bacon, brown sugar and caramelized onions. Topped with even more bacon, the Bacon Jam Cheeseburger strikes an irresistible balance of sweet and savory to create an elevated mouthwatering Cheeseburger that guests will love.”

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The Oklahoma City-based QSR chain will offer the limited-time cheeseburger until May 2, 2021.

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