Fast-casual chain promotes taco with Torchy’s Hidden Treasure game
Torchy’s Taco brought back the Scallywag Taco as the April Taco of the Month, and will feature a Scallywag Margarita. The April taco comes with coconut-battered shrimp, bacon, green chiles, freshly grated jack cheese, pickled onions, and cilantro with a housemade peach habanero jam, on a flour tortilla, priced at $6.50.
Torchy’s Hidden Treasure Game
As part of the limited-time promotion, the fast-casual chain launched the Torchy’s Hidden Treasure experience. From April 1 to 7, customers who order the Scallywag Taco have a chance to win a free, full-size Green Chile Queso and Chips on their next visit. During the giveaway, each restaurant will surprise 50 customers with a Liquid Gold coupon, redeemable for the complimentary menu item.
On social media, customers who receive a Liquid Gold coin can share it on social media with the hashtag #torchystreasure for additional surprises during April.
Torchy’s Scallywag Margarita
The fast casual’s Scallywag Taco is being promoted in tandem with a featured Scallywag Margarita, combining 100-percent pure agave Reposado Tequila by Exotico, Triple Sec and peach habanero jam. Torchy’s serves the drink frozen with a Cap’n Crunch and coconut rim.
Mike Rypka, founder of Torchy’s Tacos, said, “It’s the taco of the month (Scallywag Taco) our fans love the most. With sweet and crunchy coconut-battered shrimp, chopped bacon, and the bright, flavorful punch of pickled onions and our scratch-made peach habanero jam, the Scallywag’s like a taste of the tropics roadtrippin’ through the South!”
The Scallywag Taco and Margarita are available until April 30, 2021.
Austin, Texas-based Torchy’s Taco’s ongoing expansion includes entering Tennessee, North Carolina and Indiana, which are new markets for the 85-unit chain, in 2021.
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