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Chuck E. Cheese lands in San Salvador, El Salvador as part of rekindled international franchising program

Parent CEC Entertainment adds resources, collateral for continued global expansion

Chuck E. Cheese opened a new unit in El Salvador—its first restaurant there. Its parent, CEC Entertainment, announced the San Salvador store, which features 80 games, 602 seats and a state-of-the-art dance floor. In December, CEC Entertainment emerged from Chapter 11 bankruptcy with a reduced debt load and is now primed for growing the Chuck E. Cheese brand.

The San Salvador Chuck E. Cheese opened at the Multiplaza Mall in the country’s capital April 13. This location comes after pizza entertainment concept has put over 50 restaurants in the Latin America region to date.

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To reignite franchise development, CEC Entertainment has relaunched the brand’s international franchising website and will add personnel at its Dallas, Texas offices to support unit development. Executives at the Dallas-based chain expect to open 100 new units in the coming years.

“Chuck E. Cheese is thrilled to bring our signature fun and games to the El Salvador community,” said Arun Barnes, chief operating officer and SVP of International, Chuck E. Cheese. “Expanding deeper into Central America is an exciting step for the brand, as part of a larger international plan to bring a safe and fun environment ‘where a kid can be a kid’ to families worldwide.”

Internationally, Chuck E. Cheese has expanded to Saudi Arabia, Mexico, Chile, Peru, Canada, Honduras, Puerto Rico, Panama, Colombia, Guatemala, United Arab Emirates, Costa Rica, Trinidad and Tobago, Jordan, and India

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