Focus Brands names Guillermo Cremer chief people officer, Joe Guith Restaurant Brands category president

Executives primed to support brands’ continued growth, building diverse teams

Focus Brands has named Guillermo Cremer chief people officer and Joe Guith category president, Restaurant Brands. The restaurant company is the parent of Auntie Anne’s, Carvel, Cinnabon, Jamba, Moe’s Southwest Grill, McAlister’s Deli and Schlotzsky’s.

Cremer comes from Kimberly Clark, while Guith was formerly president of McAlister’s Deli, receiving a promotion to his new post. After two decades of experience in human resources functions, Cremer will tap a specific expertise in talent management and change management. At Kimberly Clark, he worked seven years for the organization and most recently made an impact in the Professional Division, also overseeing the Latin American business unit.

In addition to Kimberly Clark, Cremer also held HR leadership roles at General Mills and Procter & Gamble. He received his Bachelor’s Degree from Instituto Tecnológico y de Estudios Superiores de Monterrey, México and earned his Master’s Degree from Purdue University.

Cremer’s past experience in building team diversity and inclusion during his career will also fare prominently in his new role as chief people officer, suggested Focus Brands in its announcement.

Guith served as president of McAlister’s Deli for the past three years. Previously, he held the role of president of Cinnabon (2015 to 2018). Focus Brands noted that his operational expertise will serve the company well. In addition, his energy for growing concepts and building teams will be an asset as he grows in the role of president of Restaurant Brands.


Focus Brands is a major franchisor of restaurants in the United States and internationally, with 6,000 units operating under its various brands.

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