On The Border heats up franchising as it opens new restaurant in South Padre Island, Texas

Franchisee Perspective Hospitality to add Tex-Mex restaurant in tropical destination

On The Border Mexican Grill & Cantina is ramping up franchising growth after partnering with Perspective Hospitality. The franchisee hospitality development and services company will open On The Border in South Padre Island, Texas this summer at the Island’s Hilton Garden Inn.

Perspective expects metropolitan Texas metropolitan visitors to feel at home with the Tex-Mex fare at the new South Padre Island On The Border restaurant, suggests Hershal Patel, manager of Perspective Hospitality. In addition, Rio Grande visitors will get to experience a Northern twist on regional Mexican cuisine, he said.

Resort guests will have easy access to dine at the On The Border or order food and drinks at the pool-side bar and beach-front patio. Alternately, they can order for room service. The restaurant will offer several to-go options for non-guests, as well.

He added, “We’re also proud that this partnership will offer yet another, new experience for our visitors. Perspective Hospitality is a family business with over 40 years of experience in quality hospitality ventures, and we look forward to a long and successful relationship with the On The Border team.”

“This is an exciting time for everyone at On The Border,” said Tim Ward, chief executive of On The Border. “After a challenging year in the restaurant industry, we continue to prove that On The Border is a best-in-class brand with staying power. We’re thrilled to have Perspective Hospitality join us in our mission to bring Border-style food to as many neighborhoods as possible. Their expertise is sure to make On The Border a success in South Padre Island.”

On the Border operates and franchises 131 restaurants in the United States and Asia.


On The Border, 7010 Padre Boulevard, San Padre Island, TX 78597

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