With recent investment, pizza chain aims to bank on exciting pizza sub-category
Via 313 Pizzeria, a Detroit-style pizza chain based in Austin, Texas, will expand to Utah with openings in Orem, Lehi and Murray. The introduction of its trendy pizza to the Sat Lake City market, and further growth in Texas with two new stores, sets the chain up to compete on a main stage in an exciting pizza sub-category.
Via 313 is backed by Savory Fund, in an inaugural $100 million entrepreneurial-centric fund. Savory supports entrepreneurs with a group of industry veterans specialized in development, construction, supply chain, and facilities management.
Andrew K. Smith, managing director of Savory Fund, noted, “Detroit-style pizza is one of the best-kept secrets, and we can’t wait to bring it to more communities in Texas, Utah, and additional states that will be announced soon!”
Two stores will open in Texas in Round Rock and Cedar Park, further developing in the Austin Metropolitan market. Via 313 will also enter the San Antonio, Texas market.
Two brothers, Brandon and Zane Hunt, opened the first Via 313 pizzeria in 2011. Detroit-style pizza, which features a rectangular pizza, is piled with decadent ingredients on a thick, fluffy crust, and finished off with more tomato sauce. Detroit-style has been developing as a top pizza trend for the past two years. The concept launched in Austin with two trailers, later expanding to a brick-and-mortar location.
“My brother and I started Via 313 10 years ago because we wanted to share the style of pizza we grew up eating and loved, Detroit-style pizza, with the world,” said Via 313 co-founder Zane Hunt.
Via 313 cited trendology firm Datassential data that shows Detroit-style pizza’s menu penetration increased 150% in the past five years.
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