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Wingstop to open in Toronto after signing 100-store deal with JPK Capital

Strategic, tech-savvy firm to scale Wingstop over next decade

Wingstop executed an agreement with JPK Capital to add 100 locations in Canada, starting with a store opening in Toronto next year. The new deal will grow the chicken-wing chain’s presence throughout Canada. JPK and its founder, Joe Poulin, will help bring long-term capital, strategy and tech expertise to scale Wingstop over the next decade.

Wingstop’s made-to-order wings, fries and sides proved to be a solid combination as consumers moved restaurant food consumption off-premises amid pandemic scares and lockdowns last year.

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This deal with JPK Capital comes on the heels of the Wingstop brand’s 17th consecutive year of positive comparable sales. 2020 was a stellar year for Wingstop, with the QSR chain growing domestic comparable sales by 21.4% and opening 153 net new units (after closures).

Nicolas Boudet, president of International at Wingstop, commented, “We currently see Wingstop addressing a need in the Canadian market with our unique brand positioning and product offering and believe this is a market where we can replicate the success we’ve experienced in the US based on Canadians’ appreciation and craving for bold flavor and high-quality product.

The 100-store agreement will provide great exposure to the brand in a market with similar consumer preferences for to-go ordering and digital engagement, according to a statement. Poulin of JPK Capital founded Luxury Retreats, which was later sold to Airbnb.

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“As technology entrepreneurs and investors, we have been impressed with Wingstop’s investment in innovation and look forward to capitalizing on its proprietary tech stack to offer a best-in-class digital and in-restaurant experience to Canadians,” said Poulin.

The Toronto, Ontario restaurant will open in 2022, barring any further border closures or restrictions, announced Wingstop.

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