Plant-based flavor adds to non-dairy options for customers
Baskin-Robbins released a Non-Dairy Strawberry Streusel, a new, oatmilk-based, vegan-friendly ice cream, as May’s Flavor of the Month. The menu addition is a new plant-based selection that mimics the creamy and smooth experience of ice cream, combining strawberry, cinnamon granola and crumbly streusel.
The ice cream chain’s development team is credited for bringing a rich texture to the new, Non-Dairy Strawberry Streusel
In addition to the Baskin-Robbin Non-Dairy Strawberry Streusel, the Canton, Mass.-based chain will develop additional oatmilk frozen dessert options to be released later this year. Baskin-Robbins’ first non-dairy flavors debuted in 2019: Non-Dairy Chocolate Chip Cookie Dough and Non-Dairy Chocolate Extreme.
“We’re so passionate about this new base and Flavor of the Month as it’s not just an evolution of our offerings, but a sign of our passion and commitment to creating what’s ‘next’ in frozen desserts, said Shannon Blakely, vice president of Marketing & Culinary at Baskin-Robbins.
Through DoorDash, Postmates (starting mid-May) and Uber Eats, customers can receive $5 off their first Baskin-Robbins order of $15 or more. The promotion will expire May 23, 2021.
This week, sister concept Dunkin’ added Coconut Refreshers and Coconutmilk Iced Latte to its menu, while also making coconutmilk available as a non-dairy creamer option.
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