Manassas, Va. store first to showcase products from hand-picked, emerging brands via Sips and Snacks program
7-Eleven announced a recently-opened Evolution store in Manassas, Va., featuring Raise the Roost Chicken and Biscuits and Parlor Pizza—the chain’s first to offer two restaurants inside. The two-restaurants-in-one, single-concept location is located just 30 miles outside of Washington, DC.
By offering eateries inside its Evolution format stores, the Irving, Texas-based convenience-store chain arm continues to make inroads into the quick-service restaurant (QSR) segment. As part of an ongoing expansion, 7-Eleven Evolution stores have now penetrated major dense markets, including North Texas, New York City, Washington, DC and San Diego.
“Today’s opportunity is in the QSR space, and we are responding by aggressively rolling out our restaurants across the country—both in Evolution Stores and beyond,” said Chris Tanco, 7-Eleven EVP and chief operating officer. “Our plan is to open nearly 150 restaurants in 2021.”
Raise the Roost’s slogan, “Chicken Worth Crossing the Road For” is the chicken QSR concept’s calling card. Imported from New York to Manassas. It offers fried chicken tenders that are hand-breaded with a proprietary blend of southern spices, flaky biscuits, bone-in and boneless wings, which are tossed in sauces, chicken sandwiches, and breakfast sandwiches.
Raise the Roost will share dine-in space with Parlor Pizza. Customers will have a choice of made-to-order and grab-and-go, premade selections.
Also at the Manassas store, Parlor boasts a menu of New York-style pizzas. calzones, garlic knots, pepperoni rolls, and hot and cold sub sandwiches. Customers have a choice of whole pizzas or ordering by the slice. Made-to-order, 18-inch hand-tossed pizzas feature a diverse set of ingredients, including 100-percent whole milk mozzarella cheese. A conveyor-style oven speeds up the baking process to keep the lines moving.
The Manassas Evolution store will also be the first to feature unique items from entrepreneurs that may not be available elsewhere. These hand-picked items are showcased as part of the 7-Eleven’s Sips and Snacks emerging brands program and include Koia, Perfect Bar, Roar, Bitchin’ Sauce and Mush.
7-Eleven Evolution Store, 10601 Lomond Drive, Manassas, VA 20109
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