Expanded menu allows for greater customization, elevates warm grain bowls, wrap choices
Saladworks launched a new WOW menu, offering more ways for customers to personalize their favorite creations, customizing a variety of cold and warm grain bowls. Saladworks is also launching a summer Flavor Your World menu and promotion, allowing guests to experience bold tastes from around the globe: China; Italy; Greece; and California and Kansas City in the United States.
The new Saladworks menu puts wraps on center stage with a build-your-own wrap option in addition to selecting ingredients from 12 curated salads. Additional categories will expand the Pick 2 and catering menus, as well.
Flavor Your World menu
In Flavor Your World, customers can select a salad, warm grain bowl or wrap, at the same price, and explore these creations:
- Asian Crispy Chicken Wrap
- Grilled Chicken Mediterranean
- Smoky BBQ Crispy Chicken (Kansas City)
- Southwest Chipotle Ranch
- Classic Greek
- Farmers Market (Calif)
Flavor Passport promotion and May Saladworks rewards perks
In addition to the summerlong Flavor Your World menu, the West Conshohocken, Pa.-based salad chain created the Flavor Passport for rewards members. Via a promotion that will last through June 12, 2021, patrons enrolled in the loyalty program can earn 20 points for every unique global item selected from the menu with a check-in. Those who try all six will receive a reward for a free entree, redeemable within 14 days of issuance.
Mark Mears, chief marketing officer of WOWorks, parent company of Saladworks, said, “We live in a Food Network culture, so the idea behind our Flavor your World campaign and its ‘Flavor Passport’ promotion is to generate awareness, trial and repeat of our six new Signature menu flavors; giving our guests a fun and safe way to travel around the globe without ever leaving the neighborhood!”
Exclusively for reward members, Saladworks will also offer specials and discounts during May:
- Extra Bonus Points on Teacher Appreciation Day and Memorial Day Weekend
- Buy One, Get One Free (BOGO) promotion on Mother’s Day
- Free Kids Works meal (with adult entrée purchase) on Cinco De Mayo and every Wednesday in May
- A $5.17 Wraps Special to wrap up tax season on Tax Day
- And $2 Off any Pick 2 every Tuesday
Under the WOWorks umbrella, Saladworks is banking on a strategy that engages and caters to Millennials and GenZers. In addition, executives continue to focus on a philosophy that plays up the 4 ME consumer characteristics: personalization, customization, self-expression, and connection.
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