Freddy’s Frozen Custard and Steakburgers taps Chris Dull as new CEO
New chief will help chain stay focused on marketing, technology, franchising
Fresh off its acquisition by private equity firm Thompson Street Capital Partners (TSCP) in March, Freddy’s Frozen Custard and Steakburgers announced the appointment of Chris Dull as chief executive officer. Dull comes from Global Franchise Group, franchisor of Great American Cookies, Marble Slab Creamery/MaggieMoo’s, Pretzelmaker, Hot Dog on a Stick, and Round Table Pizza, where he served as president and CEO.
The timing of the hiring of Freddy’s Frozen Custard’s new chief is key as TSCP looks to support the brand’s strategic positioning through investment in marketing and technology, while concurrently igniting franchise development. The quick-service chain offers cooked-to-order steakburgers, fries and churned frozen custard.
At Freddy’s Frozen Custard, Dull will tap his expertise from a 25-year career spent on franchise and restaurant brands to help hone in on the brand’s marketing and technology initiatives. He will also continue to accelerate franchise growth. Dull succeeds Randy Simon, Freddy’s co-founder, who will remain chairman of the Board, advising on strategy.
“As we look to continue Freddy’s positive momentum, we’re proud to welcome Chris into the Freddy’s family,” said Simon. “His background and expertise will be a true asset in building upon the success we’ve achieved and expand our footprint nationwide, while continuing to prioritize the success of our franchisees. Most importantly, Chris shares our commitment to operating The Freddy’s Way, our promise to approach every aspect of our business the right way, holding true to our values and emphasizing quality.”
Six restaurants opened in the Boise, Idaho; Memphis, Tennessee; and Pensacola, Florida markets in the first quarter of this year, and Freddy’s Frozen Custard plans 50 additional openings in the balance of 2021. Currently, a total of 500 new units are reflected in the development pipeline.
The Wichita, Kan.-based quick-service chain tallies 30 to 60 openings per year since 2016—much of due to ongoing investment by existing multi-unit franchise partners. Near-term franchise expansion will focus on the Northeast, Upper Midwest, California, Florida, Oregon, and Washington, as well as large metropolitan areas, such as Pittsburgh and Miami and its environs.
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