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Wendy’s rolls out Bourbon Bacon Cheeseburger at start of National Hamburger Month

Made to Crave line now includes new cheeseburger

Wendy’s rolled out a new Bourbon Bacon Cheeseburger for National Hamburger Month. The Made to Crave sandwich lineup now includes the new addition.

The Bourbon Bacon Cheeseburger combines a never-frozen beef patty with Applewood smoked bacon and savory Bourbon Bacon sauce, topped with American cheese, crispy bacon, crunchy onions, on a toasted bun.

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“Following the success of our Pretzel Bacon Pub Cheeseburger and Jalapeno Popper Chicken Sandwiches on the Made to Crave platform, we wanted to go back to our roots and give our fans more of what they’re always craving: a quality, juicy bacon cheeseburger,” said Carl Loredo, chief marketing officer at The Wendy’s Company. “Wendy’s is always looking ahead to the next big thing and this burger pays homage to two classic American icons—cheeseburgers and bourbon.”

Wendy’s operates and franchises more than 6,000 restaurants globally.

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