Opening of cloud-kitchen location on heels of 110% growth in digital sales in first quarter
Noodles and Company’s newest location in Humboldt Park, Chicago is also its first ghost kitchen, as part of the chain’s expanding investment in off-premises dining. The recently-opened spot in Chicago will offer delivery and pick-up to customers in the area. By expanding via this type of cloud kitchen, Noodles is able to expand quickly with less capital investment.
At the Humboldt Park ghost location, DoorDash and Uber Eats will help fulfill delivery orders.
According to this latest announcement, digital sales at Noodles & Company grew 110% in Q1 2021 and account for 62% of sales, Executives expect consumers’ embrace of to-go, ondemand meals to continue, even as restaurant dining rooms reopen at full capacity, and for this new kitchen to help meet that demand.
Stacey Pool, chief marketing officer at Noodles & Company, noted, “This is integral to our overall digital strategy as we work to develop faster service through our digital channels with lower overhead and labor costs, all without investing in a physical brick-and-mortar location. And because our food travels so well, guests never have to choose between quality and convenience.”
The fast-casual chain will provide ordering access to the new kitchen via the Noodles Reward App, as well as third-party apps from DoorDash and Uber Eats. Noodles already had 20 locations in the Greater Chicago market prior to the latest opening.
Noodles and Company Humboldt ghost kitchen, 3220 West Grand Avenue, Chicago, IL 60651
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