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Potbelly names Larry Strain chief development officer as it engages RDE consultancy

Strain’s role will impact franchise sales, tenant representation, trade-area market planning

Potbelly Corporation partnered with Restaurant Development Experts (RDE) for the engagement of Larry Strain, naming him chief development officer. As the CDO, he will be responsible for corporate development services, franchise sales & development brokerage services & tenant representation, and strategic & trade-area level market planning.

RDE benefits from Strain’s expertise as its founding partner. RDE providers “market intelligence platform that provides retailers with customized growth and optimization plans,” according to an announcement.

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AT INQUE, and prior to RDE, Strain held the role of senior vice president of Real Estate & Store Development for Global Partners, LP. Prior to INQUE, he worked for McDonald’s, Dunkin’ Brands and Starbucks, holding various development and real estate positions.

“The addition of Larry (Strain) and his wealth of experience in real estate and franchise development is critical in advancing Potbelly to our next phase of growth,” said Bob Wright, president and chief executive officer of Potbelly. “Larry is a highly regarded retail development and business strategist with the necessary background to advance Potbelly in the next stage of our ‘Traffic-Driven’ Profitability Strategic Plan. I could not be more excited to welcome him to our executive team.”

Strain, who will report directly to Wright, earned a CCIM designation from the CCIM Institute.

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