Chipotle spotlights new Rewards Exchange with limited-time Race to Rewards video game
Low-fi video game promotes Rewards Exchange faster reward redemption, 15 prize options
Chipotle Mexican Grill has turned to gaming to put the spotlight on its new Rewards Exchange program, a pivotal expansion of Chipotle Rewards. In a nod to the recent popularity of low-fi video games, the Chipotle Race to Rewards Exchange video game will launch June 23, 2021. Participants can earn points and navigate their way to a 2021 Tesla Model 3 among several prizes.
Since Chipotle’s loyalty program launched in 2019, the program has exclusively awarded entrees to members when they would reach a certain point total, but through its new Exchange, customers will have more options and can redeem prizes faster. Chipotle says members can exchange points for up to 15 different reward options, including free guac, drinks, and Chipotle gear.
Through Chipotle’s revamped rewards programs, members can also redeem their points to support several of the Mexican-style fast-casual’s non-profit partners, like The Farmlink Project, National Young Farmers Coalition, and the National Urban League.
Chipotle Race to Rewards Exchange how-to
The limited-time Chipotle Race to Rewards Exchange video game will last just 48 hours. The launch will occur June 23 at 9:00 a.m. PT and end June 25 at 9:00 a.m. PT at racetorewards.com.
Here’s the how-to of the game as per Chipotle’s announcement:
Players begin Chipotle Race to Rewards Exchange by signing into their Chipotle Rewards account. Participants who don’t have an existing Rewards account will be asked to create a free account.
From there, players choose their eco-mode of transport: electric car, electric bike, or electric skateboard.
Players will race on a farm-inspired map where they will earn 10 points per second they drive. Plus, they can collect items on the road from the Rewards Exchange to earn extra game points. Players who hit an obstacle, an artificial flavor, color, or preservative, will have their score logged and start over at 0 points. Players are not limited in the number of times they can play the game.
Race to Rewards prizes
Chipotle set aside prizes for the top 10 winners:
- 2021 Tesla Model 3 – awarded to the top eligible scorer at the game’s conclusion
- Electric bike – awarded to the second, third, and fourth place eligible finishers
- Electric skateboard – awarded eligible players ranking five through 10 on the leaderboard
To highlight the faster rewards of Rewards Exchange, the first 500,000 players who pass two Chipotle restaurants in the game each day will receive 250 points, enough to redeem an order of chips at Chipotle. As a result, Chipotle expects to give away a total of up to one million free orders of chips through the points redeemed in players’ Rewards accounts.
“The new Chipotle Race to Rewards Exchange video game is a fun way to demonstrate the speed at which our loyalty members can now earn rewards,” said Chris Brandt, chief marketing officer at Chipotle. “This is one of the many ways we’re super-charging our superfans and offering exclusive experiences to our most loyal guests.”
The game is open to legal residents of the city of Washington, DC and the United States, except Alaska and Hawaii, who are 13 years of age or older. The Newport Beach, Calif.-based restaurant chain provided additional game rules and details on the game’s website.
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