Donatos expands market presence in Nashville with REEF Kitchens partnership
Ghost kitchen extends reach to East Nashville
Donatos partnered with REEF Kitchens to use ghost kitchens to expand in Nashville, Tenn. The delivery-only locations have already begun to service local customers in Music City. Donatos executives are keen on the market after the performance of the Midtown location, and its popularity with Vanderbilt and Belmont students.
“We are excited about this new partnership and the ability to help more Nashville residents enjoy our pizza,” said Tom Krouse, Donatos chief executive. “REEF is a scalable way to grow our business through delivery.”
Through the REEF Kitchen in Nashville, Donatos will be able to serve guests in the East Nashville environs. UberEats, DoorDash, Postmates, and Grubhub will service the new kitchen. REEF and Donatos plan an ongoing partnership for multi-unit growth in additional markets.
“In a time where delivery, convenience, and quality are king, we’re honored to tap our Neighborhood Kitchens to help Donatos reach new customers in Nashville,” said Carl Segal, REEF’s chief enterprise success officer.
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