Wendy’s tests Spicy Black Bean Burger in Columbus, Pittsburgh, Jacksonville
Three-city test adds plant-based burger to Made to Crave menu
Wendy’s added Spicy Black Bean Burger, a plant-based sandwich, to its Made to Crave lineup in select markets. Customers in Columbus, Pittsburgh and Jacksonville will be able to purchase the protein-packed sandwich starting June 28, 2021 as part of a three-city test.
For the Spicy Black Bean Burger, a black bean patty, prepared with a blend of spices, is topped with crunchy chipotle jalapenos for crispiness, melted pepper jack cheese and a spicy chipotle sauce. The, restaurants finish off the sandwich with fresh tomatoes, onion slices and crisp romaine lettuce and place the ingredients between a toasted bun.
“Our Made to Crave menu is a destination for customers seeking bold ingredients and flavor innovation,” said Carl Loredo, U.S. chief marketing officer for The Wendy’s Company. “With that spirit, we’re bringing forward an incredibly tasty Spicy Black Bean Burger to this line-up in three select markets. Consumers are demanding plant-based sandwiches, and we’re answering the call in a way that only Wendy’s can with a mouthwatering sandwich packed with multiple layers of heat and flavor.”
Launched in 2019, the Made to Crave menu includes Jalapeno Popper Chicken Sandwich, Pretzel Bacon Pub Cheeseburger and the Big Bacon Classic Cheeseburger. The popularity of the lineup has led to ongoing menu innovation at the Dublin, Ohio-based quick-service chain.
The Spicy Black Bean Burger is available in the three test markets for $5.79. Customers who order a Spicy Black Bean Burger on the app can take advantage of a free medium fries order and free delivery through July 1, 2021.
Added John Li, vice president of Culinary Innovation, The Wendy’s Company, “The Spicy Black Bean Burger is a culinary creation that turns the notion of a tasteless, texture-lacking black bean patty on its head by bringing our iconic spice as only Wendy’s can.”
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