Papa John’s opens in Magdeburg, Leipzig Germany, targets Halle, Merseburg
PJ Western Group becomes master developer in European country
Papa John’s opened seven new restaurants in Magdeburg and Leipzig as it inked a deal for 250 units in Germany over the next seven years. Thanks to the partnership with Central European and Asian franchise partner PJ Western Group, ongoing development will produce another six stores in Halle and Merseburg by summer’s end.
In Germany, PJ Western is acting as a master developer and enlisting new franchisees to expand the Papa John’s brand in the European country.
.“We are excited to expand our business farther west into the heart of Europe,” said Christopher Wynne, chief executive and founder of the PJ Western Group, which currently operates 200 Papa John’s restaurants, in addition to ten dough production plants in Europe and Asia. “We are excited to bring great pizza and innovation to the German pizza market.”
A total of 13 units that PJ Germany and PJ Western acquired in 2019 will now be converted to Papa John’s restaurants. The project was initially postponed as a result of the pandemic, said the companies.
The openings in Magdeburg, Leipzig, Halle, and Merseberg signal a big push by Papa John’s in Germany.
“This expansion into Germany follows a record year of sales and growth that has positioned Papa John’s to further accelerate development in international markets,” said Jack Swaysland, chief operating officer, International at Papa John’s. “We are excited to expand our partnership with PJ Western. Chris’ team has proven over and over again its ability to successfully develop new markets.”
Papa John’s is accelerating global expansion, with a focus on Brazil, Japan and Southeast Asia. Recent international growth has taken place in France, Spain, Tunisia, Iraq, the Netherlands, Morocco, Kazakhstan, Kyrgyzstan, Poland, Pakistan and Portugal.
About the publisher of this restaurant news site.