QSR marks national unveiling of loyalty program with free medium fries offer
McDonald’s expanded its MyMcDonald’s Rewards program nationwide, celebrating the launch July 13 with free fries. The national rollout takes the quick-serve giant’s loyalty program beyond regional testing. The free medium fries offer will take place on the 13th, National French Fry Day, which McDonald’s will make its own, renaming it World Famous Fan Day.
Embracing loyalty with MyMcDonald’s Rewards
The Chicago-based quick-serve chain is one of the last top-tier QSR chains to roll out a loyalty program, following similar moves by Burger King, Subway and Wendy’s in recent years. Surely not coincidental, July 13 is also the day Subway rolls out its menu revamp, Eat Fresh Refresh.
To win a free medium order of fries, McDonald’s customers can download the app and redeem the offer once they opt in to MyMcDonald’s Rewards.
“We have the best fans in the world who deserve to unlock perks for their loyalty,” said Alycia Mason, vice president of Digital Customer Experience & Media, McDonald’s USA. “That is why we are so excited to bring MyMcDonald’s Rewards nationwide and celebrate with all of our guests on World Famous Fan Day. We’re eager to repay years of fandom by giving them what they love most about McDonald’s—our delicious food—for years to come.”
World Famous Fan contest
Through the World Famous Fan contest, 60 fans will have the opportunity to score 1M MyMcDonald’s Rewards points. One lucky participant will win fries for life.
To participate in the contest, guests can log in to Twitter beginning July 13 and share why they are the most loyal McDonald’s fan, tagging @McDonalds, and including #MyMcDonaldsFanContest and the two-letter home state/territory postal abbreviation, e.g. #IL for Illinois. McDonald’s provided additional details about the #MyMcDonaldsFanContest, which will end July 20, at MyMcDonaldsFanContest.com
The MyMcDonald’s digital initiative was launched as part of the company’s Accelerating the Arches strategy which emphasizes the 3 D’s—Digital, Delivery and Drive-Thru.
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