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Bonchon turns to fast-casual service style to continue expansion with franchisees

Investments in technology, pivot to fast casual pay off handsomely

During the pandemic, casual-dining chain Bonchon pivoted to fast casual and embraced technology to deliver comparable sales of 15.3% year-to-date through June 26, 2021. The Korean-style fried chicken chain’s first fast-casual units opened in Addison Texas and Towson, Md. as franchise partners have embraced the new format and service style, 72% of the 23 units planned to open during the balance of the year will be fast casual.

In addition to leveraging a new segment, Bonchon also invested in technology. Bonchon’s adoption of new technologies, including a standardized POS system, launch of online ordering, deep partnerships third-party delivery companies. The company further integrated third-party ordering into their proprietary system with DoorDash Drive.

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“Bonchon remains one of fastest growing restaurant brands in the United States thanks to the hard work and perseverance of our franchise partners and team members during a year of unprecedented industry challenges,” said Bonchon Chief Executive Flynn Dekker. “Sales growth has steadily increased due to strategic enhancements in operations, supply chain and technological innovation. These strategic shifts have not only allowed Bonchon to build our revenue even further, but also to continue expanding our footprint with new openings across the US.”

A new cadre of executives and business consultants were deployed to help restaurants improve operational best practices, customer service, food quality, and menu strategy through training. These investments have paid off, contributing to the company’s 25.4% average five-year annual unit growth rate.

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