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Baja Fresh adds Impossible Taco Combo, Fuego Impossible Burrito, Impossible Bowl

Three new dishes highlight plant-based options featuring Impossible meat

Baja Fresh Mexican Grill rolled out Impossible Taco Combo, Fuego Impossible Burrito and an Impossible Bowl at participating locations across the country. The move comes as the Mexican-style fast-casual chain adds plant-based meat from Impossible Foods to the menu.

The new line of Impossible dishes, which emulate the taste and cooking experience of meat, bolster the chain’s flexitarian options.

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The Scottsdale, Ariz.-based restaurant chain provided more detail on the Impossible menu items:

  • Impossible Taco Combo – three tacos with warm, soft, grilled corn tortillas filled with Impossible meat made from plants, topped with shredded lettuce, pico de gallo, guacamole, Baja salsa, and cotija cheese; served with a side of black or pinto beans and Baja rice
  • Fuego Impossible Burrito – melted jack cheese, guacamole, black beans, delicious Impossible meat made from plants, Diablo salsa, Six Chiles salsa, pico de gallo, pickled jalapenos, shredded lettuce and sour cream in a flour tortilla
  • Impossible Bowl – Baja rice topped with roasted veggies, delicious Impossible meat made from plants, sour cream, avocado, pico de gallo, and tortilla strips

Baja Fresh customers can also “Make It a Meal” by adding a regular-sized drink and pronto queso, or pronto guacamole, to any entree on the menu.

“We are thrilled to announce that Impossible Foods is coming to Baja Fresh locations nationwide,” said Aubrey Caruth, senior director of marketing at Kahala Brands, parent of Baja Fresh. “Many of our guests have been asking for plant-based protein options and we know Impossible is loved by meat eaters and vegans alike, so it was a natural decision for us to include it on our menu.”

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Baja Fresh franchises approximately 100 locations across the United States and is part of Kahala Brands.

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