Taco Bell Rewards program expands as QSR chain launches free-tacos sweepstakes

Giveaway launched to celebrate one year of loyalty program

An expanded Taco Bell Rewards has been introduced, allowing fans to earn points via in-store and drive-thru purchases as the Yum Brands subsidiary celebrates the one-year anniversary of having the loyalty program. In addition, the Irvine, Calif.-based chain launched a sweepstakes to give away free tacos for one year to 100 winners.

Expanded Taco Bell Rewards

Customers of Taco Bell will be able to scan their receipts from orders in restaurants, at kiosk and through the drive-thru directly in the app to get points credit for those purchases. The Rewards program has paid off for the Mexican QSR chain, as Taco Bell app sales increased by 90% after the launch of loyalty.

In the past 12 months, Taco Bell Rewards members were able to gain VIP treatment as the first to enjoy limited-time offers, including the Quesalupa and Naked Chicken Quesalupa, and exclusive access to the popular Build Your Own Cravings Box.

“If there’s one thing the Rewards program taught us in the first year, it’s how eager our fans are for even more digitally enabled and personalized ways to gain access to the brand. We’re excited to create a better experience for our team members and fans in the coming yearsーRewards will be a big piece of that,” says Zipporah Allen, Taco Bell chief digital officer. “To build on this past year’s momentum, we’re continuing to innovate on ways we integrate our digital platforms with restaurant designs that deliver fans the best of all-things-Taco Bell.”


Taco Bell free-tacos sweepstakes

Through August 18, 2021, Rewards members can scan the barcode on their receipt from their in-store purchase in the Taco Bell app to enter for a chance to win free tacos for one year. Upon scanning the barcode, they will receive an entry code via email to enter the sweepstakes. Customers can enter once per day, and Taco Bell is providing a way to enter without purchasing.

As the chain expands its digital capabilities, it has found a receptive audience. The Go Mobile restaurant concept, for example, has grown to 23 units with the opening of an Orlando, Fla. location. These digital-forward stores offer curbside pick-up and dual drive-thrus, as well as a priority pickup lane for order ahead, and Taco Bell concierges, known as “bellhops.”


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