Pizza Hut tests plant-based topping in Beyond Pepperoni Pizza
Beyond Meat, Pizza Hut partner for pilot in Albany, Columbus, Macon, Houston, Jacksonville
Pizza Hut partnered with Beyond Meat to introduce Beyond Pepperoni Pizza as a pilot in 70 locations. The test will feature plant-based Beyond Pepperoni, made from ingredients like peas and rice. The product, created by the culinary teams at Pizza Hut and Beyond Meat, has no GMOs, soy, gluten, hormones, antibiotics, or cholesterol, according to an announcement.
The five-market, 70-unit pilot will help the companies vet the plant-forward pepperoni meat alternative. It has a savory taste profile similar to Pizza Hut’s traditional pepperoni, which made the traditional pizza version the #1 selling pizza. Customers in Albany, N.Y.; Columbus and Macon, Ga.; Houston, Texas; and Jacksonville, Fla. will be the first to experience Pizza Hut’s Beyond Pepperoni Pizza.
“Pizza Hut’s new Beyond Pepperoni Pizza delivers the same iconic taste as our original pepperoni that fans know and love,” said Georgeanne Erickson, Pizza Hut chief brand officer. “With this new plant-based option, we’re giving customers more choices and more reasons to love Pizza Hut.”
The Beyond Pepperoni Pizza comes on Original Stuffed Crust and Original Pan crusts at the 70 test stores.
“We know there is strong consumer demand for pepperoni, and we’re thrilled to unveil a game-changing plant-based pepperoni topping as the next chapter in our innovation-focused partnership with Pizza Hut,” said Dariush Ajami, chief innovation officer, Beyond Meat. “We’re confident fans will love Beyond Pepperoni as it delivers the crisped edges and savory flavor profile of Pizza Hut’s classic pepperoni with the added benefits of plant-based meat.”
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