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IHOP sells alcohol via Bubbles, Wine and Brews menu test

Three-store pilot will expand beyond San Diego, New Mexico later this year

IHOP began selling alcohol at select locations through a new Bubbles, Wine and Brews menu test in San Diego and New Mexico. The three-unit pilot will bring a curated selection of locally-brewed beer and wines to these restaurants. The test will expand to New York, Rhode Island, Maryland, and Ohio in upcoming months.

A menu targeting customer demand

The adult beverage menu, indlues wines from Barefoot, served by the glass, as well as beer from Bud Light, Blue Moon and Corona. IHOP’s Bubbles, Wine and Brews program is available for dine-in only.

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At the test restaurants, IHOP will also offer Barefoot Bubbly Brut, Barefoot Bubbly Chardonnay and Barefoot Cabernet Sauvignon wines produced by E.& J. Gallo Winery.

“Our recent ‘Drinks and Dining Survey’ unveiled this is the perfect time to launch our alcohol beverage menu and gauge excitement about these new offerings, as 66% of our recent guests and 58% of our younger guests (ages 21-34) have been craving an alcoholic beverage to accompany some of their IHOP favorites,” said Jay Johns, IHOP president. “As we continue to focus and expand on our daytime and evening menu options, adult beverages offer a terrific innovation and evolution to enjoy IHOP for every occasion.”

The Glendale, Calif.based casual-dining chain’s Drinks and Dining Survey was conducted July 2021 with 1,000 adults 21-70 years old. The survey was conducted by Toluna online.

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IHOP Bubbles, Wine and Brews pairings

IHOP’s culinary team put together a list of pairings, making the following recommendations:

  • The fizzy zing of a Barefoot Bubbly Brut mimosa cutting through the richness of IHOP’s Original French Toast
  • Pairing a glass of smooth, medium-bodied Barefoot Chardonnay with the big flavors of IHOP’s Southwest Chicken Burrito or Bowl
  • IHOP’s savory Sirloin Steak Tips make the perfect pair with Barefoot’s smooth Cabernet Sauvignon
  • A crisp, clean Corona Extra puts out the flame from IHOP’s Spicy Poblano Omelette

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