Curtis had co-managed the US, Canada operations since July
Tom Curtis has been appointed president of Burger King US and Canada by the QSR chain’s parent, Restaurant Brands International (RBI). The 35-year restaurant industry veteran, formerly chief operating officer, will help fill the vacuum left by Chris Finazzo’s departure in July. Finazzo served as president of Burger King Americas.
Curtis had been with the company for two months before he was appointed to co-manage the Americas business alongside Ellie Doty, chief marketing officer, in July, according to SEC filings.
Curtis began his career as a store manager for Dominos in 1985, before becoming a franchise owner of the pizza chain. In 2006, he transitioned to Dominos’ corporate operations.
“Tom will lead the acceleration of our business to deliver on our vision that Burger King should always be our guests’ first choice for a quality meal, an exceptional and convenient experience and great value,” said José Cil, chief executive of RBI. “We have the right priorities identified, and this is a matter of having a strong leader and team with the right focus and pace to deliver the high expectations that we have of ourselves.”
Burger King’s Royal Perks loyalty program has advanced out of test, rolling out nationwide. Curtis, Burger King’s new president of US and Canada, said the Miami-based chain will be transforming its network via “quality locations, exciting design and high ROI for our franchisees.”
He added, “I’m extremely impressed by the quality of our team and the partnership we have with our great franchisees. Together, we will work to accelerate the performance of the Burger King brand through an intense focus on our guest experience and success on five key priorities. We intend to play to our distinctive heritage and strengths, evolve our menu to deliver exceptional taste and value in key day parts, streamline our operations to provide our guests with a consistent, quality experience, accelerate our digital integration—led by the nationwide launch of our Royal Perks loyalty program.”
In Q2, Burger King posted a 37.9% increase in systemwide sales from the prior year quarter, at which time it posted a 25.2% decrease in sales. The resulting performance is a two-year simple average of 6.4%. In addition, comp(arable) restaurant sales grew 18.2% from last year’s quarter. In 2020, comp sales decreased 13.4%, resulting in a two-year simple average of 2.4%.
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