Two restaurants coming to the Detroit area
Bonchon inked multi-unit franchise agreements for Ohio and Michigan, where a total of eight locations will be developed. New franchisees Myung Song and Eunju Jeong signed with Bonchon and will develop five restaurants in Michigan, including two units in Detroit.
Existing Ohio-market Bonchon franchise owners Max Liu and Hong Zhong, who have spent 25 years in the restaurant industry, will open three new restaurants in Kenwood and Cincinnati. In addition, new units will open in Queens, N.Y., Fort Worth, Texas and Wilmington, Del., which is a new market Bonchon has entered.
“Bonchon has put an aggressive growth plan in place these past few years which includes our new fast-causal model,” said Greg Buchanan, Bonchon senior vice president, Development. “Franchise partners see the efficiency and profitability in this concept, and we are experiencing growing popularity in the model as 72% of the restaurants opening this year will be fast casual,”
According to Blackbox Enterprises, Bonchon’s two-year sales growth of 18.3% is a metric above all markets that have reported. Bonchon will open 23 new units this year, including the debut of the fast-casual restaurant model, and has implemented additional advancements, the casual-dining chain noted. It deployed a standardized POS system and launched online ordering and delivery integration through its proprietary online ordering channels via DoorDash Drive.
“I was introduced to Bonchon when visiting family in New Jersey and was immediately interested,” said Max Liu, Bonchon franchise partner, Ohio. “Bonchon’s corporate team has a proven track record with in-depth training programs and support systems in addition to marketing and advertising programs—but ultimately It was the food, it’s just so delicious! We know Cincinnati will love it.”
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