Curry Up Now expands to UCSD, Stanford University’s Tressider
Two university locations show concept flexibility in operating out of non-traditional locations
Curry Up Now continues to expand its franchise venture as it signs two new leases at University of California San Diego (UCSD) and Stanford University’s Tressider. The Indian fast casual’s openings at these campuses represent its first school locations, and will add to the 14 brick-and-mortar locations, three food trucks and digital kitchen operations the restaurant chain operates across the United States.
Curry Up Now at UCSD Price Center
The UCSD Price Center outlet will operate out of a 1,400-square-foot kitchen space with walk-up ordering and general seating starting this November. The movement to have a Curry Up Now location at UCSD came from the students themselves, as they identified the Indian chain as a desirable brand and concept to be part of their dining options. Curry Up Now succeeded in the subsequent formal nomination and voting process.
“Curry Up Now is ready for its campus debut,” said said Akash Kapoor, founder, chief executive and chief troublemaker for Curry Up Now. “We are honored to be a part of such vibrant communities and can’t wait to wow the student body. I know that our flavor-packed, playful menu items at an affordable price point will become a favorite among the students at UCSD and Stanford University.”
Burritos, bowls and tacos abound on the Curry Up Now menu, and also Poutine, which it calls Sexy Fries, as well as Naughty Naan. The chain also offers a robust selection of Indian street food snacks and traditional dishes, including Thali Platters, Kathi Rolls and family style entrees.
Kapoor noted that the new non-traditional units reflect a flexibility in the format and buildout of the concept.
Stanford Tressider Memorial Union Curry Up Now
The Tressider Memorial Union Curry Up Now location is located in the heart of Stanford University’s campus, in close proximity to the Stanford Law School, Stanford Bookstore and Braun Music Center. The 300 square-foot converted space will open September 7, 2021 and offer seating in the student union and at the outdoor green space of Stanford’s Kennedy Grove nearby.
The fast-casual chain notes the opening of seven new locations over the past 18 months, and the signing of new, multiple, multi-unit franchise deals to expand in the Dallas, Austin and Fort Worth, Texas, areas. It also confirmed lease signings in California, Georgia, Indiana and Texas, totaling 50 units. Through the balance of the year, Curry Up Now plans to open seven additional units and is expanding nationwide with the help of franchise development firm Fransmart.
- Curry Up Now Tressider Memorial Union, 459 Lagunita Drive, Stanford, CA 94305
- Curry Up Now UCSD Price Center, 9500 Gillman Drive, San Diego, CA 92161
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