Rebranded food hall will feature C3 brands, including Krispy Rice, offer ordering via Go by Citizens app
C3 (Creating Culinary Communities) will open Citizens MiamiCentral food hall in a lifestyle center home to Brightline’s flagship light rail station in South Florida. In a new partnership between C3 and Brightline, a light rail operator, a 16,000 square-foot culinary center will open this fall at MiamiCentral station featuring C3’s brands, including Umami Burger, Krispy Rice, Sam’s Crispy Chicken, Cicci di Carne, and new brands including Sa’Moto by Chef Morimoto, EllaMia and Cindy Lou’s Cookies.
“Brightline and C3 are both visionaries in our respective fields and, since we share a similar forward-thinking philosophy, we found them to be the ideal partner to oversee this new modern, diverse offering of culinary experiences,” said Patrick Goddard, president of Brightline Trains. “Moreover, Sam Nazarian (C3 CEO) and his team are very familiar with the Miami market, having built some of the most iconic hotels and restaurants in the city, through sbe. We’re excited about this opportunity to partner with them as we reinvent the travel in Florida.”
C3 has developed an ecosystem of ondemand culinary centers and virtual restaurants, powered by a proprietary ordering app, that is expanding nationwide. Under the new agreement, its C3 restaurant brands will be joined by the center’s well-established La Estacion, Rosetta Bakery, Patagonia, CAO, and Art de Vivre eateries. In addition, 800o Woodfired Kitchen will open soon.
Operating across six downtown blocks, MiamiCentral is a live-work-play lifestyle center, combining 816 luxury rental residences within Parkline Miami and 130,000 square feet of dynamic retail and entertainment space including the new Citizens MiamiCentral food hall. As the major station for Brightline in South Florida, it provides easy access to sought-after transportation options, including Brightline, Metrorail, Metromover and Tri-Rail.
Delivery and carryout will be facilitated by Go by Citizens app, allowing users to purchase items across multiple C3 brands via one order. Consumers in the nearby Downtown Miami market will be able to access these offerings.
“We’re proud to be the chosen partner for Brightline’s transformation of the transit experience,” said Sam Nazarian, founder and chief executive of C3 by sbe. “I’ve kept a close eye on Brightline as an inspiration for my innovation and development goals with C3. We’re excited to start our relationship by working with Brightline to transform the culinary experience at MiamiCentral, a development that has changed the landscape of Downtown Miami as a hub for all things transportation, leisure, business, lifestyle and entertainment.”
C3 is also making Miami part of its homebase, with a 10,000-square-foot space at 3015 Grand Avenue in Miami’s Coconut Grove. These offices will be housing the Go by Citizens app technology and robust marketing analytics platforms, a hybrid tech/test kitchen and culinary institute, as well as the support teams for these functional initiatives.
Brightline’s August announcement regarding its reopening schedule, starting the first half of November for service between Miami, Fort Lauderdale and West Palm Beach, has also been big news. Brightline provided a commitment for multiple service enhancements and investments, including new construction, investments in corridor infrastructure and safety, COVID protocols, and community engagement. As service resumes, a recruitment plan is also being developed for the 200 jobs that will be added in South Florida.
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