Five-unit development agreement for Austin adds to upcoming Texas presence
Brooklyn Dumpling Shop will expand to Austin, Texas after signing a five-unit development agreement with Alex Liebert. The deal in Austin comes on the heels of the restaurant chain’s first location in the East Village of New York and an agreement to open restaurants in the Dallas market.
“I was initially drawn to Brooklyn Dumpling Shop’s truly unique and delicious dumpling flavors, as well as the innovative robotics,” said Liebert. “Stratis’ thoughtful approach and dedication to this concept really stood out to me. We are thrilled to introduce this concept to the vibrant food scene of Austin and bring them something they have never tasted or seen before.”
Brooklyn Dumpling Shop is strategizing and executing its expansion plans with franchise development firm Fransmart. The automat-style quick-service chain, with temperature-controlled Ondo food lockers, is hitting its stride, developing a following with a menu of 32 types of differentiated dumplings. Among the varieties are Pastrami, Bacon Cheese Burger, Lamb Gyro, French Onion Soup, Philly Cheesesteak, Impossible, Reuben, and Peanut Butter & Jelly
“When I met Alex, we hit it off immediately. He shares our vision on what dumplings can be and how we need to embrace technology in the hospitality industry,” said Stratis Morfogen, owner of Brooklyn Dumpling Shop. “When Austin was mentioned, I was super excited about bringing our shop to the area. As the trend continues, our franchisees are choosing triple-A university town locations, and Austin is a great city for our targeted demographics.”
The New York-based franchise venture has inked deals for 34 units throughout New York, New Jersey, Connecticut, Texas, and Florida. Brooklyn Dumpling Shop plans to open 500 restaurants over the next five years.
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