New breakfast sandwich features chain’s take on queso
Einstein Bros Bagels rolled out The Bacon & Queso Egg Sandwich, a new breakfast sandwich. It features the bagel chain’s double-whipped Jalapeno Salsa Shmear queso and spicy green chiles, and includes smoked Applewood bacon and seasoned cage-free eggs cooked, all served on customers’ bagel of choice.
The Panera Brands concept is offering The Bacon & Queso Egg Sandwich at participating restaurants, nationwide, except for non-traditional locations, like colleges, airports, hotels, and hospitals.
“Everyone loves queso, but until now, it has stayed off the breakfast table—for no good reason,” said Chef Chad Thompson, head of Culinary Innovation at Einstein Bros. Bagels. “Queso fans are going to love the pairing of our signature queso with a classic bacon and egg bagel sandwich, giving them plenty of options when they walk into an Einstein Bros. Bagels bakery.”
Customers can also add the new Jalapeno Salsa Shmear to any sandwich for a $0.75 upcharge.
Einstein Bros Bagels describes itself as the “largest bagel retail company in America” with more than 700 locations in 40 states and Washington, DC.
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