Freddy’s Frozen Custard and Steakburgers names Laura Rueckel CMO

Erin Walter named VP, brand marketing, Jill Tinsley, director of communications

Freddy’s Frozen Custard and Steakburgers named Lara Rueckel chief marketing officer and Erin Walter vice president of brand marketing. The quick-service burger chain also promoted Jill Tinsley from public relations manager to director of communications. Freddy’s Frozen Custard continues to build out its corporate support team to enable rapid growth triggered by the acquisition of the by restaurant chain by Thompson Street Capital Partners.

Rueckel’s experience spans twenty years in brand and franchise marketing roles. Prior to Freddy’s, she served as vice president of Marketing for Edible Brands, with oversight of national brand marketing, creative content and media, field marketing, merchandising and public relations. Before her role at Edible, Rueckel held marketing leadership roles at top retail and CPG brands, including The Coca-Cola Company, Subway, Schlotzsky’s and The HoneyBaked Ham Company.

“I’m thrilled to welcome Laura and Erin to our fast-growing team at Freddy’s, each of whom brings an unparalleled level of expertise that will elevate the strategic approach behind our marketing efforts. As we celebrate our latest executive appointments, we’re also delighted to recognize the well-deserved promotion of Jill Tinsley, who has been a tremendous asset for the brand over the last several years,” said Chris Dull, chief executive of Freddy’s Frozen Custard and Steakburgers. “Our franchisees are the foundation of Freddy’s, which is why we’ve continued to prioritize investing in our leadership team and marketing expertise to ensure they have access to best-in-class support.”

[Related article: Freddy’s Frozen Custard acquired by TSCP]

Now serving as vice president of brand marketing, Walter has spent more than 15 years in the quick-service restaurant segment, with a focus on franchising. Walter comes to Freddy’s Frozen Custard from Global Franchise Group, LLC, most recently serving as director of Marketing for Round Table Pizza.


Tinsley has served as Freddy’s public relations manager since she joined in 2019. Prior to arriving at the company, she served as the marketing and communications director for The Independent School in Wichita. Before that role, she worked as corporate communications manager with Sedgwick County, Kan. After a decade of communications and public relations experience, her new role as director of communications appears well-timed.

“It’s an exciting time to be part of Freddy’s, and with these latest additions to our leadership team, we’re positioned to continue accelerating all of the momentum achieved over the past several years and reach new heights,” added Dull.


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