Ruby Tuesday adds new burgers, launches 50th Anniversary sweepstakes
Big Philly Cheeseburger, Double Cheese Bacon Crunch Burger, $5K in prizes to help promote menu, celebration
Ruby Tuesday added a new Big Philly Cheeseburger and Double Cheese Bacon Crunch Burger, enhancing the menu for its 50th Anniversary. To mark the milestone, the casual-dining chain also launched a #NowThatsABigDeal sweepstakes to award 50 winners an assortment of prizes.
50th Anniversary menu additions
The new Big Philly Cheeseburger combines grilled shaved steak with RT burger sauce, topped with peppers, onions and baby bellas atop an all-beef patty, all smothered in cheese on a toasted brioche bun. The recently-debuted Double Cheese Bacon Crunch Burger features cheddar bacon cream cheese, crispy onions and RT burger sauce, loaded on Ruby Tuesday’s classic burger, served on a toasted brioche bun.
The Maryville, Tenn.-based restaurant chain also unveiled new boneless wings that come in two flavors, including Parmesan Garlic and So Sassy Honey, a special honey-pepper-garlic sauce that Ruby Tuesday says imparts “a bold finish to a sweet start.”
A cheesy, loaded mac ‘n cheese with smoked sausage, grilled peppers and onions also arrived at stores nationwide.
#NowThatsABigDeal $5K Sweepstakes
Ruby Tuesday’s #NowThatsABigDeal $5K Sweepstakes will award customers for sending in their own “big deals,” with prizes ranging from $25 in Ruby Big Bucks to $5,000 in cash. Ruby Tuesday will accept entries submitted at rubycelebrates50.com/ between October 1 through October 31, 2021.
The Fall-Off-The-Bone Tender Baby-Back Ribs, Asiago Bacon Chicken, Parmesan Shrimp Pasta and the Endless Garden Bar have been time-honored guest favorites. The chain also highlighted its 2 for $22 deal, which includes an appetizer and two meals for $22, available daily for lunch or dinner.
“Since 1972, Ruby Tuesday has been recognized for its big burgers, bold dishes and cold beer, and today is no different,” said Jenifer Boyd Harmon chief marketing officer for Ruby Tuesday. “Our guests love to get their crave on at Ruby’s, so for our 50th birthday we have created big, better, bolder burgers, out of this world sauced and tossed boneless wings, and a crazy loaded mac ‘n cheese to celebrate with our guests. But we aren’t stopping there. Serving guests for 50 years is a big deal to us, so in celebration of our 50th birthday, we want our guests to share their own big deals and we’ll award 50 lucky guests with big prizes!”
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