Former gaming industry executive to lead marketing strategy
KFC US has a new chief marketing officer, having named Nick Chavez to the post. Chavez is charged with the development and execution of marketing strategy to support the ongoing expansion of KFC US. His CMO role, overseeing marketing, advertising, PR, media, consumer insights, and digital efforts related to the brand, is effective November 29, 2021.
“Nick is a proven leader who has a track record of demonstrating the smart, heart and courage leadership needed at Yum! & KFC,” said Kevin Hochman, president, KFC US. “He has launched blockbuster new products at an iconic brand, and he’s an expert in migrating retail brick-and-mortar business into e-commerce. His experience will help us to deliver KFC’s next chapter of growth.”
Chavez spent 11 years working for Nintendo of America (NOA), serving mostly as SVP of sales, marketing and communications. He oversaw retail and direct sales, marketing, advertising, and communications in the United States and Canada. In addition, Chavez, led sales and marketing for NOA’s Nintendo Switch gaming system, also leading marketing for over 200 game titles. Along the way, he evolved the Switch’s product launch processes.
Prior to NOA, he worked at Yahoo! Inc for nine years, holding several marketing leadership roles, including that of vice president of brand marketing.
“It is an incredible honor to join the KFC family and contribute to its iconic and enduring legacy of great people serving great fried chicken at great value to everyone,” said Chavez, incoming CMO, KFC US. “The opportunity to help chart the future of the KFC brand, and how it delights and satisfies the millions of people it serves every day, is a dream for me. I look forward to working with the team at KFC and partnering with its remarkable franchisees to drive brand and business growth going forward.”
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